Yahoo Asia Big Idea Chair Awards 2024 - Winner Results
| Asia Awards | |||||
| AWARDS | Advertiser | Campaign Name | Media Agency | Creative Agency | |
| Asia Big Idea Chair Champion | American Express International Inc. | AMEX x BetterMe Boundless Explorer Campaign | Yahoo BetterMe | Dentsu McgarryBowen | |
| Asia Best Branded Content Campaign | Outstanding | Volkswagen Commercial Vehicles | My Ironmom | PHD Taiwan | IDEATA ADVERTISING CO., LTD. |
| Merits | American Express International Inc. | AMEX x BetterMe Boundless Explorer Campaign | Yahoo BetterMe | Dentsu McgarryBowen | |
| Merits | Volkswagen Taiwan | 50 years of Golf | PHD Taiwan | Ogilvy Taiwan | |
| Merits | Hong Kong Tourism Board | HKTB: Explore Joyful Hong Kong | iProspect Taiwan | Yahoo | |
| Asia Awards - Best Integrated Solution | Outstanding | Bao Dim Sin Seng | Bao Dim Sin Seng 15th Anniversary Campaign | - | Hardchi Creative and The Bridge Agency |
| Merits | American Express International Inc. | AMEX x BetterMe Boundless Explorer Campaign | Yahoo BetterMe | Dentsu McgarryBowen | |
| Merits | Hong Kong Tourism Board | HKTB: Explore Joyful Hong Kong | iProspect Taiwan | Yahoo | |
| Hong Kong Awards | |||||
| AWARDS | Advertiser | Campaign Name | Media Agency | Creative Agency | |
| Hong Kong Big Idea Chair Champion | Outstanding | American Express International Inc. | AMEX x BetterMe Boundless Explorer Campaign | Yahoo BetterMe | Dentsu McgarryBowen |
| Merits | CSL Mobile Limited | CSL Mobile & Yahoo Brings Content-to-Commerce | - | - | |
| Merits | McDonald’s Hong Kong | McDonald’s McCafe Coconut Latte launch x Yahoo Rewards Promotion | OMD Hong Kong | DDB Group HK | |
| Hong Kong Best Branded Content Campaign | Outstanding | American Express International Inc. | AMEX x BetterMe Boundless Explorer Campaign | Yahoo BetterMe | Dentsu McgarryBowen |
| Merits | CSL Mobile Limited | CSL Mobile & Yahoo Brings Content-to-Commerce | - | - | |
| Merits | Standard Chartered Bank Hong Kong | Yahoo Finance Invest Asia 2024 | Dentsu Hong Kong | - | |
| Hong Kong Best Partnership Strategy | Outstanding | CSL Mobile Limited | CSL Mobile & Yahoo Brings Content-to-Commerce | - | - |
| Merits | Bayer HealthCare Limited | Bayer - Awareness campaign for Endometriosis 月經解密 | Yahoo Hong Kong | Yahoo Hong Kong | |
| Merits | McDonald’s Hong Kong | McDonald’s McCafe Coconut Latte launch x Yahoo Rewards Promotion | OMD Hong Kong | DDB Group HK | |
| Hong Kong Best Search Campaign | Outstanding | DBS Bank (Hong Kong) Limited | DBS Black World Mastercard® SEM Acquisition Campaign | Wavemaker Hong Kong & GroupM Nexus | - |
| Merits | United Asia Finance Limited | Data Surge: UA Finance Always Acquisition Campaign | GroupM Communications Hong Kong Limited | - | |
| Merits | Supreme Catering | SEM Campaign 2023-2024 | MediaOn Limited | MediaOn Limited | |
| Hong Kong Best Acquisition Campaign | Outstanding | FWD Insurance | One for ALL | Digitas | Indigo |
| Merits | American Express International Inc. | AMEX x BetterMe Boundless Explorer Campaign | Yahoo BetterMe | Dentsu McgarryBowen | |
| Merits | McDonald’s Hong Kong | McDonald’s McCafe Coconut Latte launch x Yahoo Rewards Promotion | OMD Hong Kong | DDB Group HK | |
| Merits | United Asia Finance Limited | Data Surge: UA Finance Always Acquisition Campaign | GroupM Communications Hong Kong Limited | - | |
| Hong Kong Search Agency of the Year | Wavemaker | ||||
| Hong Kong Media Agency of the Year | OMD Hong Kong | ||||
| Taiwan Awards | |||||
| AWARDS | Advertiser | Campaign Name | Media Agency | Creative Agency | |
| Taiwan Big Idea Chair Champion | Outstanding | 香港旅遊發展局 | 樂遊香港 | 安布思沛行銷股份有限公司 | Yahoo |
| Merits | Gogoro Inc. | 夏日學生購車專案 | Carat Taiwan | ||
| Merits | 福斯商旅 | 我與我的鋼鐵媽媽 | PHD 奇宏策略媒體有限公司 | Ideata 異言堂廣告股份有限公司 | |
| Taiwan Best Branded Content Campaign | Outstanding | 香港旅遊局 | 樂遊香港 | iProspect Taiwan | Yahoo |
| Merits | Gogoro Inc. | 夏日學生購車專案 | Carat Taiwan | ||
| Merits | 福斯商旅 | 我與我的鋼鐵媽媽 | PHD 奇宏策略媒體有限公司 | Ideata 異言堂廣告股份有限公司 | |
| Taiwan Best Branding Campaign | Outstanding | 台灣理財通 | 台灣理財通「真心陪伴，有我在」品牌影音活動 | - | - |
| Merits | Volkswagen Taiwan | 50 years of Golf | PHD Taiwan | Ogilvy Taiwan | |
| Merits | 福斯商旅 | 我與我的鋼鐵媽媽 | PHD 奇宏策略媒體有限公司 | Ideata 異言堂廣告股份有限公司 | |
| Taiwan Best Partnership Strategy | Outstanding | 香港旅遊發展局 | 樂遊香港 | 安布思沛行銷股份有限公司 | Yahoo |
| Merits | 易遊網 | 易遊網 Fun 暑假專欄贊助案 | - | - | |
| Merits | Gogoro Inc. | 夏日學生購車專案 | Carat Taiwan | - | |
| Merits | 中華電信 | 中華電信奧運贊助專案 | 中華黃頁 | - | |
| Taiwan Best Search Campaign | Outstanding | VITABOX® | VITABOX® 關鍵字長期活動 | - | - |
| Merits | 新安東京海上產險 | 新安東京海上產險關鍵字廣告 | - | - | |
| Merits | 偉能有限公司 | 偉能淨水關鍵字廣告 | - | - | |
| Merits | 合作金庫人壽保險股份有限公司 | 合作金庫人壽關鍵字廣告專案 | 台北數位廣告股份有限公司 | - | |
| Taiwan Search Agency of the Year | 台北數位廣告股份有限公司 | ||||
| Taiwan Media Agency of the Year | PHD 奇宏策略 | ||||
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