Seasonal Trends and Hot Topics: Search Your Way to Annual Success

September’s Top Search - Are you in the know?

September’s trending keywords were dominated by the arrival of a super typhoon, which brought prolonged and intense winds across Hong Kong. With the Hong Kong Observatory reminding citizens that the typhoon season isn’t over yet, brands can also take note of how consumer behavior shifts during extreme weather.

Beyond insurance and weatherproofing products, more businesses are learning to adapt their marketing strategies during typhoon periods — maintaining operations, offering time-sensitive promotions, and ensuring essential services remain accessible. By understanding these changing search patterns, brands can use Search campaigns to help consumers discover timely offers and useful information when they need it most.

Winning through the Holiday Season

As we move into Q4, search activity transitions more to proactive purchasing, opening new opportunities for brands to plan ahead.

The biggest seasonal opportunities of the year are here — from Halloween to Double 11, Black Friday, and the year-end holidays. As many shopping-intent searches start to rise as early as September, the momentum continues to build throughout the quarter. Advertisers who launch campaigns early can stay ahead of the competition and capture the attention of high-intent search users.

Tips for Q4 strategy：

1. Launch promotions early to secure lower CPA advantages.
2. Leverage shopping momentum to attract new customers with first-order offers.
3. Create popular product bundles using sales data insights to raise average order value.
4. Highlight price-competitive products with Search Product Ads to boost conversions.
5. Strengthen your call-to-action (CTA) to drive immediate engagement.
6. Rotate ad copies regularly to prevent ad fatigue and test performance.
7. Use timely, event-driven keywords to capture shopper intent throughout the season.

Trending Christmas Keywords:

Industry Keyword Insights

While seasonal campaigns drive short-term results, sustained growth requires long-term keyword strategy. We have compiled 30 top keywords across 6 major industries, along with average click-through rates (CTR)¹ and keyword suggestions to help you maximize exposures. Here are some actionable recommendations :

• Fine-tune your keyword mix for better ROI
• Compare your ad performance against average CTRs to spot areas for improvement
• Identify overlooked, high-potential keywords

Click each industry for more insights:

Ready to leverage keyword advertising for business opportunities? Connect with your Yahoo representative or contact us today for a tailored marketing strategy.

Source：¹ Yahoo internal data, Q3 2025