Yahoo Good Stuff Campaign: Partnering with 33Cubread to offer Free Toast for Yahoo App Users!

Hong Kong (28 Apr 2025) – Yahoo in Hong Kong is partnering with beloved local bakery brand 33Cubread for its Yahoo Good Stuff campaign, celebrating 30 years of innovation and connection with users. From April 28 to May 2, Yahoo will be giving away 200 freshly baked Signature 33Cubread “Super Soft Milk Mini Toast” each day to users of the Yahoo App. This five-day flash giveaway aims to boost engagement, drive app downloads, and create social buzz—especially among Gen Z.

Join the Yahoo Good Stuff Campaign:

From April 28 to May 2, Yahoo and 33Cubread will distribute 200 mini toasts per day at high-footfall spots in Hong Kong, including Causeway Bay, Central, and Taikoo. The goal: drive on-the-ground engagement, build brand visibility, and spark moments of delight with both locals and tourists.

Campaign Details:

Redemption: Download Yahoo App, register as member to enjoy a free mini toast from 33Cubread.

Date: April 28 to May 2, 2025

Distribution Time:

• April 28: 2:00 PM - 5:00 PM | Dorset House, Taikoo Place
• April 29: 1:30 PM - 5:00 PM | Dorset House, Taikoo Place
• April 30: 1:30 PM - 5:00 PM | The L Place, 139 Queen's Road Central
• May 1: 1:30 PM - 5:00 PM | Donki's Entrance, 22-36 Paterson Street, Causeway Bay
• May 2: 1:30 PM - 5:00 PM | Central Pier Area (near AIA Wheel)

Daily Distribution: 200 mini toasts available on a first-come, first-served basis.

Discover the Yahoo Hong Kong App

“As we mark Yahoo’s 30th anniversary, we recently redesigned our Homepage to mark this milestone.” said Pete Wong, General Manager of Yahoo Asia. “This is part of our long-term vision to reinvent Yahoo for the next generation of users and to focus on delivering powerful, user-first experiences across all our key properties such as Finance, Mail, Search, as well as Yahoo Super App.”

In January 2025, Yahoo rolled out its redesigned Homepage with a clean, minimalist look, smart search tools, and curated lifestyle info cards—making it easier for users to stay on top of what matters. The new Yahoo Finance homepage also got a refresh, offering personalized dashboards, deeper market insights, and news that matters to today’s investors.

Meanwhile, the Yahoo App continues to build momentum with features designed to drive loyalty. Central to this is Yahoo Rewards—a program where users can earn points for reading articles, engaging with content, and joining promotions. Points can be redeemed for discounts, partner perks, and exclusive experiences, keeping users coming back daily.

With 5.4 million monthly unique viewers, Yahoo is one of the top media platforms in Hong Kong. This scale makes partnerships like the one with 33Cubread powerful in delivering impact at street level.

Join the Yahoo Community

Download the Yahoo Hong Kong App today and experience the seamless integration of news and lifestyle information in one powerful platform. Don’t miss out on this exciting opportunity to enhance your daily routine with news, rewards, and delicious bread!

For more information, please visit https://hk.news.yahoo.com/topic/yahoogoodstuff.

About Yahoo:

‍Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results. To learn more about Yahoo, please visit yahooinc.com.