Yahoo at 30: Still Earning Your Trust, Every Single Day

Audiences today are hyper-aware and quick to judge. Where your brand appears says everything.

Trust as Our Core

In an era where trust is scarce, Yahoo News stands out. According to the latest Reuters Institute Digital News Report, brand trust in Yahoo News reached 68%, highest among media with a key online presence in Hong Kong. Our distrust rate of 9% is also the lowest in the same category. That trust is why millions of Hong Kongers keep coming back to Yahoo and why we keep raising the bar on our media content quality.

Consumers are increasingly aware of and expect brands to appear in places they trust. This translates to high brand safety for advertisers. This trusted environment means your messages can reach audiences in a premium context where they are most receptive.

Trusting Score of Yahoo News (2021-2025)¹

Built on Trust, Powered by Scale

As Yahoo marks its 30th anniversary, we are committed to reinventing Yahoo for the next generation and delivering a powerful, user-first experience. This includes a streamlined Yahoo Homepage that prioritizes relevant content, and an enhanced Yahoo Finance that delivers smarter personalization and deeper market insights. 

This isn't just a refresh, it's a commitment to deliver high-value content to engage users meaningfully.

• Yahoo is the No.1 internet property in Hong Kong, averaging over 5 million monthly unique visitors and an 80% average reach.²
• Yahoo News is No.1 in the News/Information category.³
  
  

The Audience You Want

Audience quality is a key factor to every successful campaign. Yahoo's audience comes from high-income households compared to the general public, making them not just reachable, but valuable for your brand.

Annual Household Income of Yahoo Users⁴

Whether you're building brand equity, driving conversions, or seeking smarter engagement, our unique combination of reach, trust, and audience quality can strengthen your connections with consumers.

Connect with us today or email ad.enquiry.hk@yahooinc.com to find out more!

¹ Digital News Report, Reuters Institute, University of Oxford (2021-2025)

² Comscore Media Metrix ® Multi-Platform, Total Audience, Desktop 6+ and Total Mobile 15+, Top 100 Properties, Total Unique visitors and % Reach, Custom 12 Month Average (Apr-2024 to Mar-2025), Hong Kong

³ Custom category built by Yahoo, Comscore Media Metrix ® Multi-Platform, Total Audience, Desktop 6+ and Total Mobile 15+, Yahoo Custom Defined List including- Yahoo Finance, Bloomberg, Dow Jones & Company, HKET.com, CW.COM.TW, EDIGEST.HK, etnet.com.hk, BUSINESSWEEKLY, MSN Money, Commonwealth Publishing Group, UDN.COM Money, Total Unique visitors and % Reach, Avg (Apr-2024 to Mar-2025), Hong Kong

⁴ GWI, 2023